Search Engine Optimization Methodology

Achieve the best possible organic search results—optimize your website today!

Although search marketing is a fast way to grow your online business, you should not ignore the importance of search engine optimization to the success of your Website and online marketing. Even if you site offers outstanding content and dynamic customer interactions, if it is not visible in the search engines it is failing its most important job—attracting and converting customers.

Idearc Media Corp.’s Idearc Search Engine Marketing Firm can help you achieve higher rankings and get noticed by your target customers. Our site-side search engine optimization (SEO) professionals will perform a detailed evaluation of your Web site to make sure it is properly ranked by search engine spiders.

First, we conduct a detailed analysis of your market space and competition. We identify the most relevant keywords in an effort to help produce highly-targeted traffic.

Then we review your site against these proven keywords. We analyze each page for spider-relevant content within page titles, meta tags and page copy as well as referring links. We develop a detailed roadmap that outlines our specific recommendations. Once your site is ready to perform, we manage the process of submitting it to the search engines and directories.

Our comprehensive website optimization analysis includes:

List of relevant keywords
Visibility Gap Analysis
Prioritized recommendations for page changes designed to help improve traffic, overall visibility and rankings
Best practices guide
Page-by-page recommendations based on keyword research and successful online marketing practices. We address the elements search engine spiders weigh in their ranking algorithm, including:

Meta Tags
Page Titles
Page Descriptions
Keywords
Body Copy and Other Content Items
Page Body Content
Alt Tags
Targeted Linking Structure
H1-H6 Tags
Bold or Italicized Text

Questions? Call us at 978-298-1525, or e-mail SalesSMS@idearc.com.