SEO Keywords

Search Engines serve up websites based on how relevant their content is to specified search terms. One of the best ways to optimize your Web site for search engine ranking is to develop content that is both useful to your visitors and keyword-rich. Becoming an information resource for your customers can result in repeat visits and increase your ranking in search engines.

Keywords should be the primary focus of each page of your Web site. While a page may discuss several different thoughts, it should focus on one particular topic. You should use keywords relevant this topic that have proven to perform for you in converting to sales. Keyword-rich pages are more likely to appear in the right searches, more likely to be visited, and if you have the right content in place, are more likely to become sales.

Through its Idearc Search Engine Marketing Firm, Idearc Media Corp. offers a unique keyword analysis approach to help meet your marketing goals as we strive to find the best keywords to drive traffic and revenue.

Our expert staff develops a good understanding of the keywords that succeed in your marketplace. We then analyze your pages to see how they would rank for these specific keywords. We perform a competitive analysis on your site vs. competitor sites to discover what keywords they are ranking for and analyze how their rankings translate into site traffic. Our experts will also look at the general traffic patterns of the Internet in your specific market.

Based on this research, we provide you with a list of keywords that we believe are likely to bring increased traffic, higher conversions or better ranking. We continue keyword analysis—constantly evaluating how keywords are performing for you—until we have developed the best-fit keywords to drive ranking and revenue. Once we have determined the best keywords for your Web site, we will review it page-by-page to create powerful, keyword-rich content.

Questions? Call us at 978-298-1525, or e-mail SalesSMS@idearc.com.