Pay Per Click Bid Management
Our proprietary bid optimization tool delivers one of the industry's most powerful, automated bid management solutions. It centralizes bidding management, performance tracking and reporting, so we can immediately compare the performance of different channels, campaigns and keywords against your business objectives.
Our bid optimization tool gives us the information we need to succeed with your most complex campaigns, allowing us:
- Centralized account, keyword and bidding rule management
- Point-and-click access to multiple Pay Per Click engines
- Performance tracking
- Multi-action redirecting
At Idearc Media Corp., our Idearc Search Engine Marketing Firm is focused on boosting your ROI—whether by driving traffic, creating conversions or attracting new customers. We developed one of the first active tracking systems that analyzes click-throughs and automatically updates bidding strategies to help optimize your returns.
Today, our predictive genetic modeling algorithm could help you achieve the highest possible returns on your pay per click investments. First, we identify your critical business goals, online market environment and budget resources. We use this information to create well-defined bidding rules that directly target your specific objectives, such as maximizing revenues while maintaining a defined ROI goal. We then create a new portfolio of keywords, or update your existing keyword campaigns, in an effort to help maximize reach, click-throughs and conversion.
Once your keywords are in place, our proprietary software simulates and analyzes thousands of customer interactions with your campaigns and keywords across the search engines. Based on this analysis, it models, tests and executes bidding strategies.
The real power of our bid optimization tool is its ability to continually refine bidding strategies based on:
- Time (date)
- Phrase
- Engine
- Hour (equivalent to hour of the day)
- Day of the week (1 = Sunday)
- The recommended maximum bid to make
Questions? Call us at 978-298-1525, or e-mail SalesSMS@idearc.com.
