IDEARC SEARCH ENGINE MARKETING FIRM
The fundamentals of online marketing are easy to understand:
Qualified customer traffic X Conversion into sales = Substantial Profit
However, making this equation work for your business is not quite so simple. Search Engine Marketing (SEM) evolves daily. New technologies, changing search algorithms and shifting Internet user patterns make effective online marketing a challenge.
Let Idearc Media Corp. help with our holistic approach to online marketing. We know you are looking for great results. You want to increase profits, develop and maintain strong client relationships, turn browsers into buyers and have them come back again.
Our experienced client managers will work closely with you to help you:
- Build brand recognition
- Generate leads and/or revenue
- Acquire new customers
Here’s how we do it. First, we carefully evaluate your market, trends, customers and competition to develop a strong sense of your business environment. Then, we apply best practices we’ve developed while creating solutions for some of the largest, most successful online marketers.
We focus on an objective of delivering high-quality traffic that produces a better return on your investment. We help you build a comprehensive search engine marketing campaign from the ground up, or improve what you currently have. We help “optimize” your Web site for search engines, identify the best keywords and phrases to advertise your business and submit optimized feeds to comparison shopping engines.
Our staff includes specialists in keyword selection and creative writing, bid management and optimization, Website optimization and conversion rate improvement. And our exceptional, proprietary technology will help you compete in the online market.
We currently offer the following Search Marketing Solutions, and we are constantly developing new solutions to meet our client’s changing needs. Let us know how we can help you.
Search Engine Marketing
- Pay Per Click Campaign Management
- Creative Development (Title and Descriptions)
- Bid Optimization
- Keyword Research and Management
- Choosing the correct landing page
- Price Comparison Shopping Engine Management: We help you create customized feeds to supply products to comparison shopping engines.
- Paid Inclusion Search Engine Marketing: Decide what pages to include in search engine results that might otherwise be excluded from normal organic search results.
Search Engine Optimization
- Keyword Research: We find the terms that drive the most qualified traffic.
- Complete Website Optimization: Page-by-page review of code and linking structure to help you increase your ranking in search engines.
- Link Popularity: Many search engine spiders place tremendous value on Link Popularity. We offer solutions to help improve your Link Popularity score by offering suggestions designed to help increase the number of targeted, high-quality links pointing at your site.
Analytics to Support SEM & SEO
- Bid management optimization: Our proprietary software simulates and analyzes thousands of customer interactions with your campaigns and keywords across the search engines. Based on this analysis, it models, tests and executes bidding strategies.
- Visibility Gap Analysis: We compare your company's online visibility against your competitors, tracking search engines, directories, referring links and keywords.
- Integrated Web Analytics: Our reports help to clearly identify which programs are working and which aren't so we can pin-point possible opportunities and correct marketing direction.
- Tracking : Our award-winning technology provides a comprehensive set of reports to help you evaluate what's working and how to drive higher returns.
Questions? Call us at 978-298-1525, or e-mail SalesSMS@idearc.com.
