Feeds

Our Shopping Comparison and Paid Inclusion feed management programs get your content and products noticed by the most qualified customers.

Price Comparison Shopping Engine Inclusion

Deliver cost-effective, optimized shopping feeds directly to all of the shop engines you need to reach including: Shopping, shopzilla, NexTag, MSN Shopping, Yahoo! Shopping, Price Grabber, Become, Smarter, Cnet shopper and many more.

Have a large product catalog? We will automatically generate and optimize all the necessary feeds, usually in tab-delimited format. Then, we closely monitor your conversion performance and fine-tune each new feed with regular updates in an effort to help make sure they are cost effective and showing the best results.

Paid Inclusion

Our Paid Inclusion program lets you highlight pages that might not appear in standard, organic search results.

Web sites that may need Paid Inclusion include:

Web sites that require cookies or session IDs
Web sites with Flash content
Web site that contain information stored in content management systems
Web sites that aren't well crawled because of site design

For sites with large amounts of content, we automatically generate optimized feeds, usually XML, for your Paid Inclusion program. We closely monitor the performance of your feeds in terms of visibility, costs and your return on investment. We handle your complete feed management so your "deep content" becomes visible in search engines and can attract more qualified leads.

Once we launch your Paid Inclusion program, our award-winning tracking and reporting solutions show all your search engine results in one place—you can easily evaluate performance and update your feeds/budget as necessary.

Our Price Comparison Shopping Engine & Paid Inclusion feed management capabilities deliver:

Management of up to 100,000 items (Have even more items? Let us know.)
Optimization of feed data, creative and landing page
Conversion, ROI and traffic tracking
One interface for all engines
Fully managed paid-inclusion program
Optimized and formatted XML/Tab Delimited feeds for each engine
Results tracked by engine and SKU

Questions? Call us at 978-298-1525, or e-mail SalesSMS@idearc.com.