SEO Tracking

When you engage Idearc Media Corp. to provide Idearc Search Marketing, our first step is to develop a clear picture of your current search engine ranking. Once we understand your current position, we can create a plan to help you meet your future goals.

When reviewing your site for Search Engine Optimization analytics, we focus on two primary areas:

1. Competitor Analysis: Called the Word-of-Net (WON) Visibility Gap Analysis Report, this shows us how your competitors are appearing in search engines for your target keywords and search terms.
2. Ranking Reports: We provide a Baseline Search Engine Optimization report that shows your current ranking for specified keywords and then send quarterly reports about changes in your rankings with our maintenance program.

Competitor Analysis

Our Word-of-Net (WON) Visibility Gap Analysis Report compares your online visibility to your competition—tracking search engines, directories, referring links and keywords—and reveals the best strategies for your market. Each competitor URL is awarded a score, so you can see instantly how you stack up against your competition to prospective customers searching for your products or services online.

We take the best keywords and phrases for your market segment and determine if your competitors rank for them in each search engine. If one of your competitors does appear, the report will identify which company it is, and what rank they have achieved on each search engine.

Additionally, your WON visibility report will discover new keywords and phrases in customer search patterns. We will also evaluate how you and your competition are performing for these search terms.

Ranking Reports

Our Baseline Ranking Report shows your search engine rank for all of the keywords we research. This report usually includes the top 8 search engines and includes rankings up to 5 pages deep (5th page placement). This report is included with all of our recommendations and provides a comparison of how you rank before “search engine optimization” and after.

For clients participating in our maintenance program, we will continue to run these ranking reports on a quarterly basis. The Maintenance Ranking Report also includes the top 8 search engines and highlights any changes to rankings. You can easily see which keywords are ranking better.

Questions? Call us at 978-298-1525, or e-mail SalesSMS@idearc.com.